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Rendertainment LLC is a television production company, located in Burbank, CA, that specializes in high definition television programming.

Rendertainment has recently finished our first television program, entitled Vegas Local.

Vegas Local is a one hour made-for-television documentary focusing on off-Strip Las Vegas casinos, commonly known as "locals" casinos.  For more details on Vegas Local, please visit our Programming page.

Rendertainment will be producing all of its projects in HD format, as well as providing Standard Definition (Digibeta) downconverts for SD broadcast.

HDTV is both the present and the future.  Current estimates put the total number of households worldwide that receive and watch HDTV programming at approximately 4-6 million.  By 2009, that number is expected to jump to over 45 million households.  With this jump in households receiving HDTV comes a much increased demand for fulfilling programming to reach those viewers.  Currently, there is a serious shortage of programming available for networks that broadcast in HD.  These networks are currently buying anything and everything shot in HD, and are demanding more.

The best comparison to this situation would be the Internet in the mid-1990’s, when millions upon millions of households began buying personal computers and connecting to the Internet.  As more and more people connected, there was a corresponding rise in the amount of content and growth available.  Where HDTV sits at the moment is right before millions and millions of people buy HDTV television sets and begin receiving the programming.

The reason most television production companies don’t yet shoot all their programming in High Definition is that they own Standard Definition cameras and post production equipment.  A new broadcast quality High Definition camera can cost up to $100,000 for the camera body and another $50,000 for the lens.  A new High Definition tape deck also costs approximately $100,000.  It’s a serious investment that a lot of production companies don’t want to make until it becomes absolutely necessary.

The reasons for shooting our programming exclusively in HD are simple.  First, the demand for programs done in HD is very high.  Second, producing programming soley in Standard Definition would date it.  Companies would be less apt to buy because there is a lot of Standard Definition programming available, and in a few years companies will be buying ONLY High Definition programming. 


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