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Rendertainment
LLC is a television production company, located in Burbank,
CA, that specializes in high definition television
programming.
Rendertainment
has recently finished our first television
program, entitled
Vegas Local.
Vegas
Local is a one hour made-for-television
documentary focusing on off-Strip Las Vegas casinos,
commonly known as "locals" casinos. For more details
on Vegas Local, please visit our
Programming page.
Rendertainment will be producing all of its projects in HD
format, as well as providing Standard Definition
(Digibeta) downconverts for SD broadcast.
HDTV is both the
present and the future. Current estimates put the total
number of households worldwide that receive and watch HDTV
programming at approximately 4-6 million. By 2009, that
number is expected to jump to over 45 million households.
With this jump in households receiving HDTV comes a much
increased demand for fulfilling programming to reach those
viewers. Currently, there is a serious shortage of
programming available for networks that broadcast in HD.
These networks are currently buying anything and
everything shot in HD, and are demanding more.
The best comparison to this situation would be the Internet in the
mid-1990’s, when millions upon millions of households began buying
personal computers and connecting to the Internet. As more and more
people connected, there was a corresponding rise in the amount of
content and growth available. Where HDTV sits at the moment is
right before millions and millions of people buy HDTV television
sets and begin receiving the programming.
The reason most television
production companies don’t yet shoot all their programming in High
Definition is that they own Standard Definition cameras and post
production equipment. A new broadcast quality High Definition camera
can cost up to $100,000 for the camera body and another $50,000 for
the lens. A new High Definition tape deck also costs approximately
$100,000. It’s a serious investment that a lot of production
companies don’t want to make until it becomes absolutely necessary.
The reasons for shooting our
programming exclusively in HD are simple. First, the demand for
programs done in HD is very high. Second, producing programming
soley in Standard Definition would date it. Companies would be
less apt to buy because there is a lot of Standard Definition
programming available, and in a few years companies will be buying
ONLY High Definition programming. |